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  • Hard to second guess but is Rolex counting on the fake scarcity of certain halo models to drive sales of the more available models?

    Essentially an unofficial limited edition policy for say the GMT to get more of the other stock out of the door?

    Whereas Omega has ltd edition models and production models, which has the same effect but you know what you are getting yourself into as they are more open about it?

    My Tintin seems (from a quick glance at Chrono24) to have benefited from being a ltd edition (unofficial as it was) in the same way that many Rolex do- in terms of what it cost to purchase on the open market now, four years after they stopped making them.

  • fake scarcity of certain halo models to drive sales of the more available models?

    I think it's exactly this.

    Also I wondered if it was a co-marketing strategy with Tudor to increase desirability among customers unlikely to buy a Rolex.

  • I think the Tudor point must be right.

    Isn't the increasing scarcity of Rolex pretty much correlated to the relaunch of Tudor? How many people in the market for a Sub go on to buy a Black Bay? Anecdotally, lots.

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