• Hard to second guess but is Rolex counting on the fake scarcity of certain halo models to drive sales of the more available models?

    Essentially an unofficial limited edition policy for say the GMT to get more of the other stock out of the door?

    Whereas Omega has ltd edition models and production models, which has the same effect but you know what you are getting yourself into as they are more open about it?

    My Tintin seems (from a quick glance at Chrono24) to have benefited from being a ltd edition (unofficial as it was) in the same way that many Rolex do- in terms of what it cost to purchase on the open market now, four years after they stopped making them.

  • Omega (and many other brands) market stuff as limited edition in order to sell their stuff. Rolex doesn't need to, it's obvious that their production for certain models is way under demand

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