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Exhaust their official procedure first, document everything, and escalate if that's not satisfactory. The company should realise that paying for a replacement bike will be cheaper than engaging in a dragged-out adversarial process.
Have yourself checked out properly. All too often people walk away from a crash thinking they're fine when they're not. If you need compensation for injuries, too, it may be necessary to find a lawyer.
So, it seems royal mail have a specific address for reporting vehicle incidents. Not sure if I should do that or if I should go directly for a lawyer.
That bike had huge sentimental value (plus a lot of actual value) and my long weekend away cycling just got stuffed.