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To have control over how it is used. By agreeing to their privacy policy, you agree to them using your data for stuff, and not very well-defined stuff either. You no longer have control over what it is used for.
SwissChap-
But you can tell them to stop using it and remove it? You have literally given it to them and said "process it" then you can remove it and that's not ownership? They're not taking your data as a backup service, they are going to process it to deliver the features that you thought you wanted when you uploaded it.
hippy
What does 'truly own your data' mean?