I’m guessing underneath all this data narrative it’s just that they couldn’t find a way to get Relive to pay what Wahoo and Trainerroad etc do as part of the sponsored partnerships, which in those cases brands the activity, while Relive is totally external.
Relive posted saying it was as soon as they started introducing more social features so it could also be Strava trying to protect their position as ‘the cycling social network’.
I’m guessing underneath all this data narrative it’s just that they couldn’t find a way to get Relive to pay what Wahoo and Trainerroad etc do as part of the sponsored partnerships, which in those cases brands the activity, while Relive is totally external.