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Using your data doesn't change its ownership. If I own a bike and lend it to someone it's still my bike.
hippy-
Until you try to get it back.
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That's not how that works. My data itself isn't really the valuable bit, the conclusions drawn from it is. My data is also never 'taken' from me, so on that level the ownership is irrelevant if that doesn't include control over how it's used. And once they've used it there is no way to undo that - and they're pretty clear that they will use it for all kinds of stuff.
ChasnotRobert
SwissChap
The part where they're using 'my data' for all kinds of stuff? It's all pretty vague anyway.