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For me history is a huge part of it. So wearing something like an Omega Speedmaster, a watch which (movement aside) hasn't really changed for the last 50 years, is an awful lot like being able to ride a painstaking replica of a 1973 Colnago Super Pantografata with all the original shifters and tyres in situ. Sure, there are faster bikes. Sure, there are more functional bikes. But there's a romance to those old bikes, and there's a romance to those old watches (even if they're just old designs and not actually vintage, they're from the same school).
We've all made our peace with the idea that technology has overtaken clockwork watchmaking. We each hold an atomic clock, linked via an international connective network to the most accurate timepieces in the world, in our pockets, and it's a camera too, and you can make calls on it. No mechanical will ever be as accurate as your phone. But your dad, and your grandad, and your great grandad, never read the time on their phones. And for me watches are about the measurement of time, not just in terms of minutes and days, but generations. Like I say, the romance!
Thanks, very helpful post, cheers! You can see I'm a noob obviously, but it is also interesting as an outsider looking in - from my perspective it's like going into a bike shop for the first time and only seeing Pinarellos built up by dudes doing the Etape.
So if I may make a crass analogy, is having a Submariner the equivalent of having SRAM Force eTap on the commuter? Ie a way to enjoy ultimate design and functionality completely removed from its intended context? Or these watches still genuinely used for navigation on boats and planes?