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I wouldn't even be surprised if it turned out that, in the wake of the Mark Field incident, a focus group has found that a significant number of Tory members want a "return to the days when men were men and women knew their place" and this coverage was a way to play to that.
Boris, his team, the Tory members, the right-wing press - it wouldn't be the least ethical thing they'd done.
It would be unfortunate if all the (outrageously) painstaking media management by Lynton Crosby was undone by Johnson's "way" with women...