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The chances he'd beat Boris in a head to head are so slim that 11-1 is poor odds really.
It's not TV voters, or the liberal middle class users of Twitter or bike forums who are not used to seeing a Tory who isn't instantly punchable (you have to look at his voting record and the colour of his rosette to remember he's a cunt.)
It's this not particularly representative sample (probably male, rural, c65, doesn't care about Brexit, thinks the country has gone soft, etc.):
I just put £20 on Double Oh Stewart to get the top job. At 11:1.
I am pretty sure it'll be him v Boris.