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  • I think this a really tangible example of how you can form a personal positive connection with a brand/logo/aesthetic, and yet not have portraying the 'brand' as the most important factor in your decision. You cared enough to want to replicate the 'look' of a Gazelle, and that (seems to be) removed from a desire for anyone else to believe you were riding a Gazelle, even if it may be a tangental effect.

  • I'm of the opinion that it is whatever you want it to be. It's a fascinating discourse though.

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