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  • The mention of stickered frame hits home with me. I built a bike for my wife. It was a cheap steel frame which I had resprayed and built with some nice parts (and big headaches). Total cost was over £500 when I had it complete. I put Gazelle stickers on it and it obviously wasn’t a Gazelle. If I had been able to find a Gazelle for her I would have bought it for considerably less money.
    It’s not an homage, so it would be a fake. But it does not look like a Gazelle in any way (barring the fact it’s a bike). I thought the Gazelle stickers would look nice and they do. Am I an IP thief?


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  • I think this a really tangible example of how you can form a personal positive connection with a brand/logo/aesthetic, and yet not have portraying the 'brand' as the most important factor in your decision. You cared enough to want to replicate the 'look' of a Gazelle, and that (seems to be) removed from a desire for anyone else to believe you were riding a Gazelle, even if it may be a tangental effect.

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