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people buy fakes and feel routinely smug that they didn’t spend thousands
As someone that wears a "homage", that's not true. The kind of person that buys a homage or fake or whatever isn't the same person that has thousands spare to spend on wrist jewellery, so they're not saving money as they wouldn't spend it on the real thing in the first place.
Sumo
freddo
It’s a good point but firstly, I don’t think anyone buys a luxury watch and regularly feels like an asshat for having £thousands on their wrist. Occasionally I might have worn a watch that made me feel guilty about it’s value but these are extreme situations. The far more likely situation I see is the opposite, people buy fakes and feel routinely smug that they didn’t spend thousands. It just shows that some people don’t have any actual consideration for that brand, in which case my question is the same as to @Velocio previously: why not buy an homage?