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Velocio
I think that's a bit of tin foil hat thinking there....
No way in hell a brand like Bose would force ads on users. They'd disappear within a year.
It appears that they're trying to use it for gaming (pokemon go etc) & events / experiences:
Walc - Using landmark-based directions and the power of Bose AR, instead of telling you to turn left in 0.3 miles, Walc might say, "Turn left at the McDonald’s."
Komrad - An evil computer is intent on taking over the world. Wearing a Bose AR-enabled product, you’re a secret agent — and the only one who stands in its way.
Audiojack - A story told without words and pictures, only sound — with the plot changing based on how you’re moving.
Golfshot - Wear a Bose AR-enabled product to hear a virtual caddy guide you to your best round of golf on over 45,000 courses worldwide.