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I think that's a bit of tin foil hat thinking there....
No way in hell a brand like Bose would force ads on users. They'd disappear within a year.It appears that they're trying to use it for gaming (pokemon go etc) & events / experiences:
Walc - Using landmark-based directions and the power of Bose AR, instead of telling you to turn left in 0.3 miles, Walc might say, "Turn left at the McDonald’s."
Komrad - An evil computer is intent on taking over the world. Wearing a Bose AR-enabled product, you’re a secret agent — and the only one who stands in its way.
Audiojack - A story told without words and pictures, only sound — with the plot changing based on how you’re moving.
Golfshot - Wear a Bose AR-enabled product to hear a virtual caddy guide you to your best round of golf on over 45,000 courses worldwide.
Soul-
I think that's a bit of tin foil hat thinking there....
:)
I run a per-app DNS firewall on my phone... I can tell you that my Jabra earphones attempt to send analytics remotely, that there's a call out to Baidu (China), and they attempt to send such data at fairly regular intervals. I also see that my Bose QC35s do this.
So headphones sending listening analytics, location data, and other things to third parties is already provably happening.
The only question is what they're going to do with it... and the Bose 700 is the first to basically say that this data will be used to do "something", without defining what.
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It appears that they're trying to use it for gaming (pokemon go etc) & events / experiences
Actually you confirmed what I was saying anyway :)
Content experiences only have two revenue models: paid and/or advertising.
Velocio
Regarding the Bose 700 : https://www.bose.co.uk/en_gb/products/headphones/noise_cancelling_headphones/noise-cancelling-headphones-700.html
I just cannot think of how location data from my phone is ever going to be useful to "offer audio content"... except for adverts.
So having adverts via headphones are a selling point?!