• Regarding the Bose 700 : https://www.bose.co.uk/en_gb/products/headphones/noise_cancelling_headphones/noise-cancelling-headphones-700.html

    Bose AR-enabled products have motion sensors embedded inside that can detect your head orientation and body movement while you wear them. Bose AR-enhanced apps can then use this information along with location data from your mobile device to offer you audio content tailored to where you are and what you’re doing.

    I just cannot think of how location data from my phone is ever going to be useful to "offer audio content"... except for adverts.

    So having adverts via headphones are a selling point?!

  • 'Stop: Cliff ahead!'
    [Cliff as in the geological feature rather than a chance encounter with a 'popular' singer].

  • I think that's a bit of tin foil hat thinking there....
    No way in hell a brand like Bose would force ads on users. They'd disappear within a year.

    It appears that they're trying to use it for gaming (pokemon go etc) & events / experiences:

    Walc - Using landmark-based directions and the power of Bose AR, instead of telling you to turn left in 0.3 miles, Walc might say, "Turn left at the McDonald’s."

    Komrad - An evil computer is intent on taking over the world. Wearing a Bose AR-enabled product, you’re a secret agent — and the only one who stands in its way.

    Audiojack - A story told without words and pictures, only sound — with the plot changing based on how you’re moving.

    Golfshot - Wear a Bose AR-enabled product to hear a virtual caddy guide you to your best round of golf on over 45,000 courses worldwide.

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