I was just joking about the pleonastic name.
I'm in a very literal mood, got there eventually though. If you listen to the interview it gives you an idea about the man behind the name. Somehow he has found himself running this 100 employee company out of his vinyl habit.
@Airhead started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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I was just joking about the pleonastic name.