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The splash comes from something more than just mtb vs. road. Andi is also now organizing a race in Morocco, somewhat exotic but easily reachable location seems good, I think the route is fahionably gravel/allroad for a big part. But still no one talks about it. It hasn't been marketed much though, which kind of makes it look like a nice mysterious unorganized true grassroots event. Maybe too much so.
I'm expecting to see more adveturous ultraraces that include gravel/allroad/whatever. Or hoping. Though that has been the direction for the big events, TCR, NCT, the new Bike non-stop across the states. Looking at a map, it would seem simple to make a gravelroad alternative for the Indypac, there's one gravelroad going through half of the country along a railway etc.
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TAT? That doesn't seem to get any attention.
Was chatting with @skinny about that Morocco race. I've never been to Morocco...
It's true, the cool kids do the new events, ideally in the first year they run.
The Tour Divide still has massive ultra-cred but SRMR is quickly rivalling it. The new European road events didn't create such a big splash.