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Think it's mostly down to some of the teething issues SRAM had when launched, compounded my major recalls on flagship products like their hydro system. People like to run with a bone... I used to like Campag when it wasn't made of cheese because of their lever shape more than anything but hated the snobbery that was associated with it and people pretending they're more discerning because it's an Italian brand. Pure marketing bullshit.
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I’ve always been puzzled by the criticism SRAM gets, as a user of both major brands.
SRAM shifting issues seem to equal major design flaws of a bad system, Shimano shifting issues seem to be put down to no system being perfect.
Any time someone I ride with drops a chain on Shimano little or nothing gets said, but if you’re on SRAM it’s all “fucking shite mate, never works”, and they both happen with equal (rare) frequency in my experience.