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Supposedly less friction and more aero although those tiny bearings don't look like they'd be very durable
PhilDAS-
Probably also too expensive to have special bearings made for a proof-of-concept prototype.
Also, it's probably only going to make sense for TT'ing on a professional level (which won't stop mamils from buying it mind) which makes durability less important. There's going to be mechanic replacing those bearings before every TT anyway.
Kinda like the UFO chains from Ceramic speed.
MisterMikkel
I'd not realised this - I can see how that might be a bit tricky to accomplish in the current configuration.
I'm also not entirely sure what they're aiming to achieve here - presumably they're pitching themselves as disruptive to gain exposure and boost sales of jockey wheels, BBs and chains