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The guy who runs ads with guys who look like meth heads?
Patron of yuppie wankers who think they are suffering because they went for a bike ride in slightly uncomfortable conditions.
They go to Starbucks and their fancy latte whatever is not quite right and OMG the agony.Edit: I have a ton of Rapha and used to like it but their advertising makes me vomit.
tell that to Simon Mottram