Old photographs of London

Soho's turn--60 pictures (many more than these series usually have):

https://www.standard.co.uk/news/london/amazing-vintage-photos-show-the-eclectic-life-of-soho-through-the-decades-a4151131.html

Of course, they're always 'amazing', when actually they're just fairly ordinary snapshots, of mere documentary value.

Does the writing on what seems to be an advertising banner say 'Hercules Cycles'?

I love how they've put all the shots of sex shops and other related establishments, as well as Paul Raymond, in the last ten pictures, presumably to hide them from people who can't be bothered to click through them all to the end.