That theory and behaviour in the market is only applicable when there is a reduction in the frame, sales on frame sets never outnumber complete. So when mid season comes around, not only doe the manufacturer want to move more frames to the distributor to push to the end user. If demand is there the customer doesn't find his discounts. The manufacturers forecast will determine the market fluctuations, and for arguments sake this is only applicable to current season, the rest falls I to the realms of retail warfare, however nitty gritty it gets but they usually respect the threshold of discounts amongst themselves.
That theory and behaviour in the market is only applicable when there is a reduction in the frame, sales on frame sets never outnumber complete. So when mid season comes around, not only doe the manufacturer want to move more frames to the distributor to push to the end user. If demand is there the customer doesn't find his discounts. The manufacturers forecast will determine the market fluctuations, and for arguments sake this is only applicable to current season, the rest falls I to the realms of retail warfare, however nitty gritty it gets but they usually respect the threshold of discounts amongst themselves.