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Exactly so if they sell them at 40% off it's almost a loss, generally there would be 35-40% markup outside of VAT.
Nially-
You're the expert, it's worth £2000 at least, you'll have no problem selling it as long as you keep repeating it's worth that much until all the people who don't agree with you change their minds.
#trumponomics
snottyotter
You do know that bike manufacturers don't pay full retail price for the components right?