It is a small firm so action is that much more likely I suppose, in a big company there are too many levels of management for anyone to really give a shit.
Couldn't it also work out the other way around though? Big companies have better internal mechanisms to cover their ass so something like that is more likely to lead to an automatic bollocking of whoever endangered their public perception?
yes, IME a big organisation will want to protect their reputation, and will have processes in place to make this happen. of course, there will be exceptions but in general, reputation counts.
Couldn't it also work out the other way around though? Big companies have better internal mechanisms to cover their ass so something like that is more likely to lead to an automatic bollocking of whoever endangered their public perception?