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@SwissChap
'Cervelo' is actually a problem though, because it is kind of Italian and kind of French, and the two languages pronounce it differently. I always thought it was 'Servelo' because the word 'velo' led me to assume French, which means using the 's' would be correct - I never grokked the whole 'cervello' association at all, maybe I'm just not smart enough for the incredible pun. ( @andyp ) (Also, you know, I don't make youtube videos talking about the brand at length)
In any case, it's not entirely straightforward as a a fully Italian name used by an Italian company is.