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Sky/Ineos PR is fucking awful: race as Sky in Yorkshire and launch the new kit elsewhere, not the county most at risk from their new sponsor's business.
I don't think it's got anything to do with their PR. My friend's brother is part of the team and apparently Jim 'why the fuck is he a Sir?' Ratcliffe was very keen to rebrand the team ASAP and quite happy to splash a lot of cash doing so. They had to employ a full time person to deal with the logistics of this massive shopping spree and are currently trying to figure out what to do with thousands of pieces of old team kit...
Fox
jdp
amey
It is going to be a shitshow in Yorkshire with all the fracking protests, likely to overshadow the race itself. Sky/Ineos PR is fucking awful: race as Sky in Yorkshire and launch the new kit elsewhere, not the county most at risk from their new sponsor's business.