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Their budget for the run up to launch and first year of the new feature store was zero. Actually zero.
They would allow staff upto 4 hours per week to market it off our own backs, but when folk tried they wouldn't pony up.
Their idea was the staff would be so grateful for min wage and been constantly over worked (because we needed 80 people and they would only hire about 35) that we would go out and spread the word it was there using our own social media presence, but not pay for it. Total Fail.
When they left easterhoise in the last few weeks I remember an a4 sheet (in comic sans)saying "new store open in Renfrew" but no details or a map etc
BrickMan
They need to do some advertising or something, I still hear people saying things like “...wish we had a decathlon in Glasgow...”!
Even people that know about the Braehead store say they never knew there was one at the fort.