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They need to do some advertising or something, I still hear people saying things like “...wish we had a decathlon in Glasgow...”!
Even people that know about the Braehead store say they never knew there was one at the fort.
M_V-
Their budget for the run up to launch and first year of the new feature store was zero. Actually zero.
They would allow staff upto 4 hours per week to market it off our own backs, but when folk tried they wouldn't pony up.
Their idea was the staff would be so grateful for min wage and been constantly over worked (because we needed 80 people and they would only hire about 35) that we would go out and spread the word it was there using our own social media presence, but not pay for it. Total Fail.
When they left easterhoise in the last few weeks I remember an a4 sheet (in comic sans)saying "new store open in Renfrew" but no details or a map etc
BrickMan
That was a shit show and a half.
They built a new store on far side of city which they own (land and building) instead of leasing an existing place.
The easterhouse site did very well for them, the new site nose dived into the red leavng a gaping hole in what they were expecting out of Scotland. And it didn't pick up until nearly 2 years after they closed the easterhouse store.
Only way they could improve the new store was to remove its biggest competition, the easterhouse store.
The new store still (4 years later) performs massively below what a feature store of that size on its own pad of land should do.
Products can be good, some good staff, but it's basically kids operating the UK arm of decathlon (most fall out of uni directly into head office) and to top it, they treat staff like utter shite.