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Thanks. I understand the concept. But it’s just one factor in many.
Is there any evidence that efficiencies are entirely negated by the rise in demand they trigger? Of course not.
Conservation policies that increase cost of use (such as cap and trade or green taxes) can be used to control the rebound effect.
This shouldn’t be missed.
.... so let’s can the fallacies that keep us feeling comfy whist we fuck things up.
Jevons Paradox
https://en.m.wikipedia.org/wiki/Jevons_paradox
Fuel efficiency doesn’t necessarily reduce fuel consumption due to demand effects.
Fossil fuel companies know this and it’s disgraceful that they are allowed to promote efficiency efforts as ‘green’ measures.