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That has to be the ultimate ideal, but the easy win must surely be to make sure people are incentivised to make greener choices.
Why is the train not £30 and the flight £75. How can we help people make the right choice rather than push them into the wrong choice?
At the moment we are incentivised to use the least efficient means of getting from one end of the country to the other.
Scrabble
But I'd like to get away from seeing it just as a pricing/markets issue - which effectively makes travel a luxury good (prices go up, poor can no longer afford it...) and in addition change people's attitudes to travel. You can enrich your lives without going to the other side of the world and it would be great to see that view encouraged.