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incentivise air carriers
You mean beyond building them airports to use?
Flying is the definition of a luxury,
and,
the users of private jets pay even less Air Passenger Duty then 'we' do.
https://www.privatefly.com/privatejet-services/air-passenger-duty-private-jet.html
I don’t think it’s the right approach to penalise people for flying, it’s a mode of travel not a luxury. It would be better to incentivise air carriers to focus on having cleaner planes and penalise those that don’t. Obviously this only works if all countries play ball.