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Gotta be honest, the first part sounds like someone who's just puzzled at words used in a specific field. The sentence quoted from the ONS is specifically from a document about their methodology, it's kind of to be expected that this will not be readily understandable to people not working in that field.
The second part however is 80% marketing hogwash and specifically designed to sound nice, but not really mean anything specific. I feel like hating on that is pretty justified.
SwissChap
@not4sale
https://www.theguardian.com/theobserver/commentisfree/2019/apr/14/may-i-have-a-word-about-confusion-caused-by-city-terminology