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That's the whole point. I can walk into any Rolex AD and buy an Oyster Perpetual or any of the Datejust models, but I can't buy anything exotic. Your example is identical. They're clearly trying to promote their brand as limited and to have a feeling of prestige that they've not had in recent years. I agree that it is stupid, though.
JB
hugo7
so the rolex thing still strikes me as odd/stupid.
rolex could easily make enough pieces to match demand OR raise the prices. As it stands, a lot of inbetweeners are making the profit instead.
it really does seem a backwards thing, if they want to do limited editions, then do them, just not every damn watch. I can't think of another industry that does this really, without them being limited editions. Even ferrari's you can just go buy their entry one off the lot right now (sure your not getting an FXX but hey)
spoke to their store in geneva, will put me on waitlist (no depost) but couldn't give a time frame