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He purchased on FB
Just playing devil's advocate here, but wtf did he expect when trading via a platform which is pretty much the sine qua non of deception? What price did he pay, and at what proportion of the £299.99 RRP do you think an offer is so obviously too good to be true that a reasonable person would know that it must be counterfeit?
Of course, he'll get his money back from PayPal, and I have no sympathy with the seller, but that doesn't make your mate any less of a bell end unless he takes a long hard look at his gullibility and learns to be a bit sharper in future.
gbj_tester-
Did have words 'to that effect' and agree your point but he completely dismiss this as me saying he to some degree deserved to be scammed (obviously this wasn't my intention)- he gradually open ears and mind a bit and got my point which was a gentler version of yours ( think I used numpty instead of b******)
Pasty_Spumante
Many thanks - now to get money back. He purchased on FB paying goods/services...sold as genuine though buyer didn't send recorded. I'll suggest he follows 'usual PayPal' protocol. Cheers