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If he paid with PP Goods & Services there's pretty much no chance of not getting his money back from what I've read - eBay/PP are notorious for siding with the buyer and this case seems pretty legit.
Not sure what the rules are about paying for return postage, but I think he should be entitled to sending it back at seller's cost too (or not at all if the seller doesn't want it back, obviously).
Contact seller > See if they give a refund > If not, open eBay dispute > If still no resolution open PP dispute.
So pal's saddle on here conformed as fake and to get eggs in a row also by Selle San Marco themselves.
What is next course if action for him (he wanted to confirm unequivocally so hasn't contacted seller yet? The facts
Sold as genuine (well not a copy) and brand new (was neither)
Paid for using Paypal goods/services
Not sent via recorded delivery.
Naturally he is reticent to contact and return, partly to have to cover return postage but more so risk of no refund from seller?
Cheers