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Precisely because it can be engineered using different ingredients, my guess is that there will be much more space for variety and products from smaller companies.
A lot of the available ones right now are actually small from an industrial point of view when you compare with for example dairy and meat companies. If a few grow to a size where they can compare with that, there will still be lots and lots of space for smaller companies, just like there is today.Those US based companies have a very clear strategy, they don’t want a percent of the meat market, they want to be the entire market and completely push meat from the product isles.
I support that.In the long run I’m curious as to how it’s going to play out though. When people no longer eat meat, maybe they don’t like the alternatives either? At least my son doesn’t. He actually prefers his organic tofu @dubkev ;)
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Simba
So here you start to see the sort of corporate tie-in that this 'engineered faux meat' will produce more and more of:
https://www.theguardian.com/business/2019/apr/02/burger-king-vegan-whopper-meat-free-impossible-launch
Whether that's a good thing or not is up for debate, but I personally think the reason why it attracts so much investment is because the marketing potential, and probably the potential for oligopolies, is huge. From what I've read, these are industrial products that smaller producers will find it harder to replicate. Obviously, just because this one company appears to be first on the market on a fairly large scale doesn't mean they'll eventually make the running, but they've certainly at least stolen a march.