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@wildwest
The philosophies of scott and BRP was to build the best possible bag out of the very best components.
If that makes it elitist then so be it..there will always be people that want /need some thing as well built as possible and willing to pay for it.
Other will pay for fashion labels and brands...BRP was always much more about the product then the brand.
Scott products were always in demand supply was always slow. Perhaps this gave it the illusion of elitism but the branding was important but always very subtle and almost secondary.
Let's hope this time it's a sustainable business.