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hoefla
@JamesNQ
Take this comment as an opinion and absolutely nothing else. I think your bags are awesome and the quality is second to none.
Quite a few years ago, whilst still living at home and working I had a decent amount of money to purchase a bag. I eventually settled on another brand instead of yours, because I felt the whole attention to BRP has always been slightly elitist, almost as if I'd be snubbed at trying to order one, or someone would approach me saying "why are you wearing that?" because I wasn't a hardcore courier or something. I just felt the brand unfriendly, but the people backing the brand even unfriendlier.
I have no doubt you have a fantastic business plan with all aspects covered, but here are just a few bullet points of thought:
. 999 year warranty
. On location shots of people who have used your bags for years, their story and then studio shots of the battered, well-used bags (that are still holding strong after all these years). You should also be stockpiling user-generated content for your social media, social proof is so damn important for high-quality goods.
. Some things just look 'cool' when they are well used; Leather biker jacket, leather wallet, jeans, converse trainers, to name a few. I think showing your old designs that are now well worn in is so important. Durability and sustainability are super hot topics at the moment (and rightly so) and I feel your brand already contains everything you need. People feel part of a tribe/community when they purchase something with passion as much as functionality.
. Don't be afraid to make things that aren't for cyclists. There are hundreds of different sports/lifestyles that need quality products. Be razor sharp what your brand stands for, it's a lot easier to scale and apply that ethos to different products.
Hope any of this can help you. I'd like to reiterate that this is all coming from a kind place, I think your bags are awesome and I wish you the best of luck.