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I think some of that is down to how well Jesse marketed it before the start.
Without any disrespect to other people running other events, Jesse is a successful businessman with the ability, and the resources, to pull off a decent launch. He invested a good amount of money at it, way more than other events. Even the ones run by professional companies don't have people of his ability behind them. Combine that with loads of genuine enthusiasm on his part, and it was incredibly appealing.
Yeah I totally get the insurance issue and everything Jesse has went through with the Mike inquest possible legal action and what not.
I think that's why I would love to see it a race again, For Jesse, I dont know why but I have always been more captivated by this race than any other. Maybe the original marketing or whatever but always seemed... Better? more human anyway.