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VW based electric cars should be about £18 to £25k
I'd be very surprised if they're that cheap. A VW E Up costs at least £23k and that's only got a range of 83 miles. An e-Golf costs £32k. A Nissan Leaf costs £26k+, Hyundai Kona £32k etc.
$35k is pretty much £27k but I think you're right and it will of course end up costing more in the UK. But even allowing for that the new pricing seems in line with other manufacturers.
VW based electric cars should be about £18 to £25k. Obviously might not be a like for like comparison the though.