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I suppose if they are the cheapest, and 100% green, that probably answers the question as to how much they are helping increase green generation. In reality, green electricity is floating around on the grid anyway, and companies like bulb just buy that up, at a similar price to fossil wholesale, and then sell it folks so they think they are saving the planet, when in reality, it would have been generated and supplied to the populous anyway.
Scrabble-
No expert on this, but pretty sure Good Energy generate their own renewable energy
https://www.goodenergy.co.uk/our-energy/
Lebowski
Oh I agree with 95% of that, the bit I disagree with was the first sentence, I signed up for Bulb mainly as they were the cheapest (of the recognisable) suppliers when I looked. They can probably do this as they are not fixed rate deals, so rates could go up significantly in the future, but I will just churn away if they do.
My point about bring Bulb up at the start was the interesting side point of the fact that if electric cars become the norm, it potentially puts a huge strain on the already highly burdened national grid. Systems like the smart chargers they are trialling will have to be used to try and negate some of this, as well as potentially increase supply, which I would hope would come from renewable rather other sources. Would be a bit of a bummer if consumers flocked to electric cars as they think they are better for the environment, only for it to lead to new coal fired power stations being built.