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Yeah, this is why I really needed Microcosm to get that funding. I knew we needed an app, a web forum isn't going to cut it. I can make the web forum feel like an app to a point, but we needed an app and then to slowly blur the lines between forum conversation and a chat/messaging app. We should have been aiming towards being a cross between Instagram and WhatsApp and Reddit. I kick myself that I knew this and couldn't convince investors who had already collectively moved on to biotech as the next big thing.
LFGSS is hardly a googleable term. And the trends are far from fixed and singlespeed now.
But I also think communication has splintered even more. Things like Reddit, Facebook, Twitter, local and club WhatsApp groups, etc... I'd need to really improve on the forum software to keep track of how people want to communicate about cycling.
I think the combination of trends in cycling, slowdown of cycling as a growth market, and changes in online communication all factor a little.
Looking around a lot of sites seem to be suffering, we're suffering less than others. And the place is still quite fun.