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They have a bit of form with this sort of thing, I think. E.g. if you look at the pics of the SPB079 on the H shop, I can assure you the bezel is not that colour, not even close. It’s been photoshopped pretty hard to look lighter and flatter. It’s actually really obvious on the wrist shot. Surprised if they don’t get people complaining.
Seiko’s own product shots are always shit but in this case it’s way closer to the actual colour.
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Ha, thanks @kirth - having actually seen some photos of them in the wild now, I'm not so keen. The dial in the Hodinkee photos looks very flat in colour. The real dial, not so much.