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So an ex-con with sweatshop worker skills who has no job having left prison as it's more sustainable to keep using the cheaper prison labour?
They could setup outside of a prison but that would cost more as the roof overhead would be more than 6ft by 8 ft(if they even get that there). Doubt they will break free from poverty unless they plan to dig them out or help jump the fence.
Or am I missing something and the project is aimed at death row?
Clockwise-
cheaper prison labour
No doubt cost of production could be lower, but in reality what % is labour cost from Peru / Thailand (either inside or outside prison)? Ie how much could sub-standard pay increase margins on a small-run luxury good? At scale, the likes of GAP would see a worthwhile return, but I struggle to believe that these guys would.
At a guess import duties and raw materials are probably on par. If they're based in Copenhagen then their local costs will be huge.
You can call it out as cynical marketing guff to differentiate themselves in a crowded market, but I just don't buy the idea that it would be a useful strategy to reduce costs.
hugo7
Did you both skim read and miss this part?
“help these women break away from poverty, so that they could save, earn a fair wage and send money home for their children so that they could have a better future."