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Yeah, that's true. An interesting point. It's certainly possible that's the case.
But I'm a little cynical. I'm not sure I believe sram would go to that length. I think profit margin is the bottom line.
Of course I'd love to believe otherwise, but if sram really were doing this with waste reduction at heart then I think they would be shouting out loud about it. It would certainly make then look good.
I wonder if they would publish any data on materials and energy used vs it being integrated.
Would be a very interesting topic of they could actually show a real waste reduction.
TotalShanner-
I'm a little cynical
Probably not as cynical as I am, I was just proposing a mechanism whereby integrating the rings with the PM was not necessarily wasteful. The truth is that SRAM are about profit maximisation, like any company should be. If they were a "green" NGO, they'd be telling people to stop wasting their money on power meters and and other racing parts, 99% of which are used just for bicycle cosplay.
gbj_tester
Maybe integrating it uses less material and energy for production, and refurbishing uses less material and energy than making replacement chainrings. If that is the case, then it becomes a question of whether shipping it back for refurb is a bigger cost than the saving achieved.