Rapha, nice but a bit pricey?

There have been several ill-fated alternatives to the classic cycling cap over the years but baseball caps and woolly hats have no place in cycling. Bucket hats, however, were a huge hit at the recent Tour Down Under

Err.
https://road.cc/content/tech-news/241312-rapha-launches-limited-edition-gavia-collection-celebrate-andy-hampstens

I know it has been commented on previous pages, but Kevin and Perry in the bucket hat is perfect.

I suspect they thought, Nike did it so well with their bucket hat and the last year, why can't we?