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Chung
@cliveo
I must say that I don’t understand this idea that trophies are unimportant.
Supporters of any side enjoy trophies. Division titles and play off wins are rightly celebrated as much as Champions League wins and certainly far more than fourth place achievements or “we pressed them hard”. And what supporters enjoy must be, in the medium to long term, good for business as new supporters follow success rather than failure and are more likely to go to more games in the hope of recreating the euphoria.
I remember the 1970 Cup Final, the 1971 Cup Winners Cup, the two Full Member’s Cups and the two Div 2 Championships with considerably more fondness than any second or third place.