BAUM Ristretto 54

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Lolo in reply to @SwissChap
In general (if you were to get a custom frame):
- Geometry (how the fit data is translated into the design, to achieve desired handling charateristics).
- tubing selection, taking into consideration rider weight and desired comfort level
- aesthetics (proportions, paint, flourishes etc...)
Of course if you buy a bike made for someone else the first 2 points might be moot.

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deleted in reply to @Lolo

This is all marketing waffle. Every Baum Ristretto in every size uses the exact same tubing - just more or less of it.

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Lolo in reply to @deleted

From their website:
"Individualised tube diameter and wall thickness selection"
"With tubing selections from Dedacciai, Columbus and Reynolds, we draw from the very best to tailor the frame to your specifications"

I read that as the mix of tubes will be different depending on rider's weight and preferences.

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