-
My two cents - agree with a lot of the points in ^vid^ and also agree we should be brave enough to point out dangerous behaviour - racism/sexism/toxic masculinity.
However, when my gf showed me the ad I got really annoyed by it. Not 100% sure why but felt it patronising and definitely jumping on a band wagon rather than creating genuine social change, which is very difficult and needs many years of commitment, investment and dedication. I don't think Gillette will/have signed up for this. Feels like this campaign will have a limited shelf life.
It's good it's caused debate, similar to #MeToo movement but also feel it'll entrench peoples views rather than help form a common ground and consensus. At the end of the day, it's an ad and I'd rather hear more about how Gillette are combating societal problems on the ground over decades of investment rather than an ad for virtue signalling/pushing product (Christ I hate myself for typing that -sound like an alt right Reddit thread).
An example is Doves sustained campaign to promoting plus sized models/non traditional models in their ads. So hope Gillette do something similar but I'm not holdingy breath. Perhaps as a cynical, burnt out marketing bod I'm too negative on this.
Death threats and abusive emails to the agency though? Christ how has society become so fucking divided, reactionary and hateful over an ad that's ultimately saying 'Don't be a dick'.
Again, it's just an ad but all so fucking depressing.
NEED MOAR MEMES.
You are reading a single comment by @deleted and its replies.
Click here to read the full conversation.
dsalmon
@deleted
so when is it and under what circumstances is it acceptable to point out toxic masculinity? if anything, this ad campaign has proven that it's certainly a fucking problem.