It was definitely a bit virtue signally and marketed. A lot of people think 'toxic masculinity' is bollocks and disagree with it being used to market razors
@Festerban started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
It was definitely a bit virtue signally and marketed. A lot of people think 'toxic masculinity' is bollocks and disagree with it being used to market razors